(UFPB-1998)TEXTO PARA A PRXIMA QUESTO: Internation

(UFPB -1998)

TEXTO PARA A PRÓXIMA QUESTÃO:

            International advertising can be a risky business. When McDonald's Iaunched Le Big Mac in Paris, it discovered that in local slang this meant "the big pimp". It is not just a question of language either; national advertising styles also vary considerably. The British like humor and irony in their ads, whereas the Germans regard this approach as frivolous. The French are more sexist than the British and will use semi naked women in almost any context. The Italians generally like to see beautiful people wearing beautiful clothes driving beautiful cars. These are not just national stereotypes, but based on hard experience. Different countries also prefer different products.

 

The text is PREDOMINANTLY in the _________