Questão UNESP - 2015 | Inglês | Respondida e comentada

The glamorous world of celebrities can seem a very long way away if you are a small business in the East Midlands with just four members of staff. So you can understand why Daniel Thomas, founder of Nottingham-based Danz Spas, was somewhat surprised three years ago when he was approached by a representative for pop star Sophie Ellis-Bextor. The singer was said to be looking to buy a hot tub, and was wondering if she and Danz Spas could come to a business relationship – she would be happy to endorse and promote the company, if it could offer her a good deal.

Mr Thomas, 26, was quick to realise that he had just been offered a fantastic opportunity. “We knew that having someone like that associated with the name would do good things,” he says. “We’re effectively a business nobody has ever heard of, and we’re trying to convince people to spend £5,000 without ever seeing us. That’s an incredibly hard thing to do. We thought that having Sophie would help with some of the credibility issues.”

And so, in return for Ms Ellis-Bextor discussing how much she likes her hot tub in a video on Danz’s website, and also praising the firm on her Twitter feed, she received a significant discount. Mr Thomas, who launched the business when he was 18, says that having the endorsement from the singer helped the company see its annual turnover go above £1m.

(www.bbc.com. Adaptado.)

Por que o acordo foi benéfico para ambas as partes?

(UNESP - 2015/2 - 2 fase - Questo 36)The value of