(UFU - 2021 - MEDICINA)In his book entitled The Mc
(UFU - 2021 - MEDICINA) In his book entitled ‘The McDonaldization of Society’, George Ritzer nicely encompasses concepts from sociology, management, and economics to provide a profound understanding of our modern society. According to George Ritzer, McDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. The success of McDonald’s is also evident worldwide as over half of the company’s revenue comes from overseas operations serving 50 million customers a day. Indeed, this fast-food restaurant has become more than just a company. It has become a part of our culture.
Disponível em: <https://www.researchgate.net/>. Acesso em: 23 maio 2021.
According to the text,
profits from companies overseas are around 50 million dollars a year.
“the McDonaldization of Society” has been rejected for cultural reasons.
George Ritzer uses sociology to understand modern American society.
there is a considerable decrease of fast-food restaurants all over the world.
